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How To Optimize Google My Business – An Ultimate Guide

According to the recent stats, 60% of the American population uses tablets and smartphones in order to look out for their desired questions and even make shopping and there is no doubt that the number is only increasing each day. So, this portrays that if you are a business and want to generate more sales, you can check the details through Google and list it all on Google. In order to make sure that your business has a ranked position in Google search results, If your business is listed on Google, this portrays that the business has been registered on Google My Business and through this option, users can get hold of your business’s contact number, parking, directions, and all other essential information. But in order to be at the top of search engine results, you have got to optimize the business and if you do not know how to do that, don’t worry as we have added How To Optimize Google My Business – An Ultimate Guide in this article.

How To Optimize Google My Business – An Ultimate Guide Procedure

In this section, we have added a step-by-step guideline in order to make sure you get to optimize your business on the Google My Business. So, have a look!

  1. In the first step, just search the business up on Google to see if your business is on Google My Business listing or not. In case that your business is operating for several years, it is highly likely to be on Google My Business already and you will just have to claim it
  2. Once you have claimed it, you can add the information just as you liked and for that, go to the Google My Business page and enter all the essential business-related information. When you add the information, it will notify if you already have a listing

3. Then, enter the business details in the respective field and make sure you add the correct information and everything is free of grammatical and punctuation error and add the niche of the business as well

4. You will be asked if you offer parcel delivery for the business’ offerings; products and services at their doorstep

Edit & Add Service Area Business Details

If you want to add the relevant information related to your business, sign in to the Google My Business and choose the “card view” and take the following steps;

  1. Click on the listing that you want to manage and then, click on “manage location”
  2. Then, click on the info section
  3. Now, click on the address section and say “yes” to delivery option
  4. Now, add the service area information through ZIP code or the serving cities
  5. Now, click on the apply button to save the changes

Verifying Google My Business Listing

Once you have entered all the information and details related to the business, verify the listing as it is an important step to ensure that your business is visible and perform well. You can do it by providing the email address. This step will ensure that your business is verified and is essential to tell Google that your business is authentic. Once you add the email, you will be notified via email for the verification

Publishing Google My Business Listing

This is an important step in order to make sure that you optimize the Google My Business listing and some essential tips are as follows;

  • When you are adding the information, make sure you add all the details perfectly
  • While writing about the business, don’t forget to add the keywords as it will rank up your business
  • Make sure you add the right business hours for your business
  • You need to add photos to add an authentic touch to your business and make it look up to the mark
  • When your customer comment about the reviews, you need to make sure that you reply to their queries and also encourage them to leave a feedback

Details About Images In Business

As we have already mentioned that you need to add photos on your business website. The pictures can be related to your products and services. Other criteria for the image and photos are as follows;

  • The format has to be PNG or JPG
  • The size of the photo has to be from 10KB to 5MB
  • The resolution of the photos has to be 720px tall and wide
  • The photo has to be in proper lighting and well-focused
  • Make sure you have not added excessive filters

How Customers Find Your Listing

This will show you how people will look out for your business and how will they find your business. It has various criteria including total searches, discovery searches, and direct searches

Where Customer Find Your Business

This section will tell you that how many people find you on Google search engine and how they find you. For example, some get to see your business on Google search engine and some do on Google Maps. It provides the insights on how many views your business has managed to bag. The insights will tell you about the total view, map views, and search views

Customer Actions

This will show that what people id once they found out your business and it tells you;

  • Visits
  • Direction requests
  • Call
  • View photo gallery

The report tells about various labels including total actions, website actions, directions actions, and the phone call actions

Direction Requests

This section will provide you information about the location of the people who are asking for the directions to your business. The business location is added to the map and the most common spots where searches are made from are added

Phone Calls

This shows that how many people called you and how often they called through the phone number given at the listing. The “total calls” will portray the number of calls that were received in a set time frame


This section will show how the various pictures did as compared to your competitor’s pictures. This report will give various information including total owner photos, owner photo views, customer photo views, and total customer photos

This was all about How To Optimize Google My Business – An Ultimate Guide and we hope that it helped you the best. If you want any more information or guidance, you can ask in the comment section below and our team will be here to help. If you like the information, share it with your friends and family and help us grow. Thank you!

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